The corporate environment is characterized by a number of variables: competition, dynamism, turbulence, complexity and change. All organizations must make capability to continuously and consciously transform themselves and their contexts. Such contexts consist of restructuring for optimum effectiveness, reengineering key processes and streamlining functions that are able to provide a source of contentious advantage. The aim is to adapt, regenerate and most important, survive. (McLean, 2006).

For a company to thrive today, strategists must find ways to growth the organization's capability to read and react to industry and market changes. They must know their goal to boost the company's strategic flexibility by recognizing disruptions earlier and responding faster.
Strategic flexibility or adaptability can be defined as the organization’s capacity to identify major changes in its external environments, fast commit resources to new courses of operation in response to such changes, and to identify and act at once when it is time to halt or reverse existing reserved supply commitments. Being adaptable means leaders must not get stuck in a too-rigid way of seeing at the world. The assosication must view change as an certain and indispensable part of an organization's growth, in order to accomplish this adaptability.

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When there is uncertainty or unpredictability in the environment, managers tend to focus roughly all their energy on successfully executing the current strategy. What they also should be doing is making ready for an unknown future. Flexibility stems from the capability to learn; managers tend to overlook the negative and emphasize the positive. They need to understand not only what led to the certain outcomes but also what led to the negative ones. This will optimize their learning experience. According to Ford (2004) four points to look after and claim adaptability consist of inspiring complacency, giving all employees a voice, encouraging participative work and driving fear out of your group.

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The clubs chosen for this task vary by industry: a renowned automobile maker (Ford) a bank going through a merger (Compass) and a start-up software company (DawningStreams). Ford and Compass have been in company for a long time; it is likely they have changed their strategic plan based on changing soldiery and trends. DawningStreams is new (established in 2005 and incorporated in 2007). Even though they have not had their first sale and have no staff, the owners have devised any iterations of their strategy.

There is a diversity of stakeholders all that are curious in the operation of company organizations. Emphasis must be placed on their adaptability in strategic pathology and their adaptability in strategic administration of company organizations. The assosication must have a strategic administration model.

Each company might scan the same areas, but for distinct reasons. inspecting technological advances, Ford would get ready itself to lead the market by having various electronic tool in their vehicles, as well as robotic tool with which to build them and the provide chain technology to keep all in check. Compass Bank is going through a merge and addition globally; therefore they will need to keep abreast of communication technology. DawningStreams is a software company; they will need to monitor those clubs who would be their competition to ensure their stock offers great functionality. All three clubs would make sure inherent customers would be able to get good information from internet websites and advertisement, which encompasses yet someone else area of technology the organizations may need/want to scan. In this instance, many members of the assosication must be enrolled: upper administration and finance, who will settle budgetary factors; the It department, who will be responsible for the implementation and maintenance of some of the technology; the staff who must be trained to use the technology; a sales force who will sell the technology.

To the covering observer, it may seem unnecessary for any but Ford to scan the (actual) environment when it comes to issues such as emission control, fuel efficiency and hybrid cars. That is true however; Compass Bank and DawningStreams can plan a strategy to be friendlier to the environment (and their pocketbooks) by practicing paper reduction (through the aforementioned technology). Lastly, DawningStreams’ stock may be useful as a file sharing assistance to environmental groups.

With regard to the legal environment, all three must be acutely aware of laws, which work on their respective industry among others. To Ford, legal applies, among other areas, to environmental protection laws and division of communication protection laws. To Compass Bank, they would abide by the rules of the Federal maintain (www.federalreserve.gov) and the Federal guarnatee and Deposit Corporation (www.fdic.gov). DawningStreams must consequent laws as they pertain to the replacement of files, which have intellectual asset and also the export of products, which have algorithms. All three clubs are global and will need to monitor those laws in other countries, which could consequent the strategic planning.

At one company after another--from Sears to Ibm to Hewlett-Packard to Searle, strategy is again a major focus in the quest for higher revenues and profits. With help from a new generation of company strategists, clubs are pursuing novel ways to hatch new products, strengthen existing businesses, and create the markets of tomorrow. Some clubs are even recreating full-fledged strategic-planning groups. United Parcel assistance expects to spin out a new strategy group from its marketing department, where strategic plans are now hatched. Explains Chairman Kent C. Nelson: ``Because we're making bigger bets on investments in technology, we can't afford to spend a whole lot of money in one direction and then find out five years later it was the wrong direction.''

In such a world we need a planning model that allows us to anticipate the time to come and to use this hope in conjunction with an pathology of our organization--its culture, mission, strengths and weaknesses--to define strategic issues, to chart our direction by developing strategic foresight and plans, to define how we will implement these plans and to specify how we will evaluate how well we are implementing these plans. The fact that the world is changing as we move transmit in the time to come demands that the process be an iterative one.

Ford Motor company – Socio-cultural

Ford Motor company embraces the socio-cultural changes taking place to allow the company to move in the right direction with respect to attitudes in the society. Two areas that stand out in terms of socio-cultural attitudes would be that of fuel economy and smaller cars. The growing concern by the public for great fuel economy has influenced the company’s introduction of the Ford flee Hybrid and Mercury Mariner Hybrid. The assosication is committed to the hybrid to enhance fuel economy as a global strategy to meet buyer demands. The increased request in society for such environmentalism has assisted in the decision for Ford Motor company to look transmit to adding the hybrid highlight to the Ford Fusion and Mercury Milan and continue in such a strategic planning direction.

The customers that use these vehicles get a astronomical break on their guarnatee in many states and a tax credit as well while enjoying the increased mileage of a vehicle that runs on gasoline and capabilities for 100 percent galvanic power. The environmental scanning by Ford Motor company has allowed the company to be knowledgeable of the fact that the citizen in the United States are buying more small cars today than any other type of vehicle segment. The lifestyles changes have been monitored and there is good data that shows that such a trend will continue in this direction and the foreseen, growth in this segment will continue. The company has redesigned the inside and covering of the Ford Focus to set the car apart from the competitors in the small car segment while addition upgrades and features to touch certain outcomes. The direction that the company is taking is based on a contentious advantage and being a leader in the industry. The vehicle line has both a sedan and a coupe to attract targeted markets along with younger buyers at an entry level to build upon brand loyalty and buyer retention. Ford Motor company will continue to use the socio-cultural factors to drive the company and enjoy time to come success.

Ford Motor company – Legal –

Ford Motor company with regard to the Environmental protection division adheres to the legal aspect of environmental scanning. Ford Motor company thorough an award in March 2007 from the Environmental protection division called the energy Star 2007 Partner of the Year Award in energy Management. The company is the first automaker to have ever been awarded the award two years in a row. The award has come to be presented due to the commitment made by the company to growth energy efficiency and to sacrifice the greenhouse gas emissions from all of the facilities in the company.

The assosication is committed to the responsible use of resources and energy efficiency. The leadership realizes that the environmental protection laws are of great importance and use the environmental scanning to move in the right direction to procure time to come success in the company. In 2006 alone the company has improved the energy efficiency in the United States operations by five percent and saving roughly million with adequate energy saved to equal 220,000 homes. The productive energy administration protects the environment and reduces the greenhouse emissions. Some of the actions taken by the company consist of replacing lighting fixtures that use 40 percent less energy and using distinct low-energy, long-lasting ageement fluorescent lamps in the properties to consist of the plants, corporate offices, distribution centers, and research and development campuses. Due to the environmental scanning that takes place at Ford Motor company the company will use the information that is collected and continue in this direction. New projects for the company consist of Fumes-to-Fuel that is a law that converts paint fumes into electricity that is being performed with Detroit Edison along with attempting to consolidate the application of primer, base and clearcoat paint applications into a single application to eliminate the need for isolate applications and ovens. In addition to the paint booth emissions Ford Motor company will continue to rely on alternative energy sources such as landfill gas and wind and solar technologies to power their manufacturing facilities.

Ford Motor company – Technology –

Another environmental scanning tool that Ford Motor company monitors and uses would be the technological portion. The company has invested billion in the latest technology for flexible manufacturing. The technology that is complex is in many forms to consist of wireless technology that is installed on the delivery trucks with supplies to the plant as a monitoring status and improved efficiency to sacrifice inventory. The flexibility of products in the same plant allows the assosication to use the same machinery and process for all areas from body assembly, paint facility, and final assembly. The improved efficiency at the manufacturing premise allows for any vehicle platforms to be built on the same line to furnish complicated models and fast change the vehicle mix, the volume, and options based on buyer demand.

The technological changes that are being embraced by Ford Motor company through environmental scanning enables the company to touch huge cost savings through new stock launches and 50 percent reductions in cycle changeovers along with waste reduction. Robots are among the technological changes that are being experienced within the assosication to consist of the 400 from the task that are used to weld and assemble the metal body of the vehicle for stamping and assembly. synthetic brain in the form of advanced visions systems and laser tracking systems are used to ensure capability through accuracy and size abilities. A multi-million dollar training premise is used to ensure that the workforce has the knowledge, skills, and capability to reap the benefits from the new technology that is being used by the company. The training that is administered includes the new servo-electric weld gun law that identifies the perfect town for welding that has replaced the older and loud air-powered law that used a less sophisticated spring system. The environmental scanning of technology that is performed by Ford Motor company has allowed the company to have certain outcomes in efficiency while remaining a contentious company in the industry through cost savings and continuous improvement.

Compass Bank- Political -

On February 16, 2007, Compass Bancshares, Inc., the parent company of Compass Bank, announced the signing of a definitive business agreement under which Banco Bilbao Vizcaya Argentaria, S.A. (Nyse: Bbv Madrid: Bbva) ("Bbva") will procure Compass for a compound of cash and stock. Compass will become a fully owned U.S. Subsidiary of Bbva and will continue to operate under the Compass name. The transaction is foreseen, to close during the second half of 2007, pending primary end conditions, along with indispensable bank regulatory approvals in the U.S. And Spain and the approval of the stockholders of both Compass and Bbva.

Bbva, which operates in 35 countries, is based in Spain and has astronomical banking interests in the Americas. The transaction will facilitate Bbva’s prolonged growth in Texas and will create the largest regional bank over the Sunbelt. Upon completion of the transaction, Compass will rank among the top 25 banks in the United States with roughly billion in total assets, billion in total loans and billion in total deposits. In addition, the combined company will rank fourth in deposit market share in Texas with .6 billion in total deposits and 326 full-service banking offices.

Compass is a billion Southwestern financial keeping company that operates 415 full-service banking centers in Alabama, Arizona, Colorado, Florida, New Mexico and Texas. Compass provides a broad array of products and services through three primary lines of company – Corporate Banking, retail Banking and Wealth Management. Compass is among the top 30 U.S. Bank keeping clubs by asset size and ranks among the top earners of its size based on return on equity.

Under the terms of the definitive agreement, which has been beloved by the board of directors of Compass and the relevant bodies of Bbva, Compass will become a fully owned subsidiary of Bbva. After closing, Bbva intends to merge its U.S. Based banking affiliates – along with the previous operations of Texas Regional Bancshares, State National Bancshares and Laredo National Bancshares – with Compass.

The compound consideration is composed of a fixed number of roughly 196 million shares of Bbva tasteless stock and roughly .6 billion in cash. The merger is field to primary end conditions, along with indispensable bank regulatory approvals in the U.S. And Spain and the approval of the stockholders of both Compass and Bbva. The transaction is foreseen, to close in the second half of 2007.

The merger in the middle of both clubs will be determined by the political factors fluctuating from implications of laws and regulations to the state of world politics along with the consideration of wars which may be going on in distinct parts of the world. New laws, regulations, tax programs and public policy create soldiery and trends, which may provide challenges and barriers or opportunities for any company or organization.

Compass Bank – Technology –

Ford is in the process of implementing a laser marking law on its yield line to ensure the highest thorough on each transmission assembled. The law will be checking for capability on distinct points on the assembly line. Ford is teaming up with a company called Mecco to implement this process and a trial run of the new law will last for 3 months. Mecco is a leader in its industry when it comes to laser technology. The decision to implement this new laser marking law came because it is more cost- productive and safer than previous ways of marking checkpoints for quality.

Although this process at Ford has not officially been implemented yet, Compass Bank can learn a few distinct things. It may be a good idea for Compass Bank to do a short trial of online cell phone banking to see how favorite it becomes and if it worth all the time and effort, being spent to get it launched. Compass Bank should also think investing into a company who is the best at what they do, is in the same time zone, and can meet their demands in a timely manner, not plainly because they may be cheaper. Finally, Compass Bank can learn that they need to think what will be most cost-effective and in the best interest of the company over time. Organizing a time line and a list of costs and inherent risks would also be useful to Compass Bank so they know what to expect and when with the implementation of online cell phone banking.

When completing the global scan one looks for emerging new technologies which may impact any company in any industry. At one time the emergence of the Internet was a technology that was becoming an emerging trend over all industries. Today very new technologies are used to make information systems at a fraction of the cost and time of processes that were used five years ago. Wireless is a telecommunications technology that may have moved from a trend to a force in revolutionizing the way information is stored, accessed and used over all industries nearby the world. Some, if leveraged by a company within an industry before competitors use it, may even provide a contentious advantage.

Compass Bank – Competition –

Although mergers may be precious and rather difficult, the value it creates in the end is the desired outcome clubs seek. The eagerness to merge is based on any beliefs, those beliefs are, that the carrying out gains are greater, expenses are reduced, market power is increased, and shareholder’s wealth is also greater than before. The value of a merger is enhanced when the farranging advantage is more indispensable than the compound of two isolate pre-merger companies.
In the end, both John and Bernard should think this before finalizing a decision. When Zion’s purchased Stockmans, there farranging value increased by 43 branches. These branches will help carrying out and brings much more power to the financial market. In the Journal of Money article, Pilloff states “Companies are more willing to procure others to avoid being acquired themselves.” keeping this in mind, clubs must outline out a cross border strategy.

As part of the broad environmental scan, it is foremost to identify the internal capabilities of the organization. There are various models for defining capabilities. Most focus on the broad set of intangible assets such as brand, human capital, organizational capital and even relationship capital. Others consist of the more concrete assets such as available capital, the assosication structure, current technologies and information technology infrastructure. In addition to doing a broad environmental trend, Compass Bank needs to do a more detailed capability estimation using any of the models available.

DawningStreams - Competitors –

Business activities are becoming more and more complex to manage, because of distance, time zones, number of parties complex in projects, number of tasks to achieve, complicated prioritizations, lack of general synchronization, insufficient procure and confidential communication channels and growing complexity of It infrastructures. The use of task list managers has become very common. It is becoming more difficult to keep teams synchronized, to consequent and to implement new company processes and to replacement sensitive information confidentially. The DawningStreams software application is aiming at addition the practicality of daily menagerial activities. The types of business, which will most probably be curious in our product, are building (size of network), consulting (need for synchronization), pharmaceutical research (secure replacement of information) and the software industry (complexity of manufacturing).

Many clubs have already advanced software applications that enable secured communications and file sharing. However, most, if not all, are relying on Microsoft technologies, which prevent them from addition to Mac or Unix users. DawningStreams is advanced in Java, which can be used on any platform, along with Mac and Unix. Microsoft has acquired the Groove company and has released a new version of the product, which can accomplish many of the functionalities of DawningStreams, but not generic activities (http://office.microsoft.com/en-us/groove/default.aspx). This is our closest competitor by far. More recently, we found, merely by accident, a company called Shinkuro (www.shinkuro.com), which offers the file sharing aspects of DawningStreams but lacks other capacities.

Although DawningStreams will face competition from many existing players, the fact that it will consolidate a super-set of functionalities in one application, for a very inexpensive price, will give it some foremost edge over other competitors. If the Us patent is granted, the position of DawningStreams will become a niche. Even if the patent were not granted, it would take a profound architectural redesign of Groove (or other competitors) to consist of generic activities and match the offer of DawningStreams. As a strategy we will monitor the activities of those companies’ websites and understand what they offer in terms of similar functionality and try to ensure we match or best those functionalities to the best of our capability and resources

DawningStreams – Political -

Maintaining the secrecy of information is the fundamental function of encryption items. Persons abroad may use such items to harm Us law obligation efforts, as well as Us foreign policy and national protection interests. The Us Government has a indispensable interest in ensuring that persons opposed to the United States are not able to conceal hostile or criminal activities, and that the legitimate needs for protecting foremost and sensitive information of the public and incommunicable sectors are met. Since 2000, Us encryption export policy has been directed by three fundamental practices: technical recite of encryption products prior to sale, streamlined post-export reporting, and license reviews of proposed transactions inspiring strong encryption to certain foreign government end-users and countries of concern. Us encryption policy also seeks to ensure that American clubs are not disadvantaged by the European Union’s “license-free zone.” (Bureau of industry and Security, 2007).

DawningStreams will consist of cryptographic functions. Any trustworthy and productive cryptographic law requires a central authority to avoid identity theft. Cryptography is a key functionality of DawningStreams. All specialists insist on designing systems using well-studied algorithms and fully tested protocols; novelty is determined a source of risk. The cryptographic layer of DawningStreams will rely on a dual public-private key system. The incommunicable key encryption law will implement Rijndael, the advanced Encryption thorough (http://csrc.nist.gov/CryptoToolkit/aes/rijndael/), the public key law will implement Rsa (www.rsa.com) and the hashing function will implement the 256 bits version of the procure Hash Algorithm (http://secure-hash-algorithm-md5-sha-1.co.uk/ ).

Encryption products can be used to conceal the communications of terrorists, drug smugglers, and others intent on harming U.S. Interests. Cryptographic products and software also have soldiery and brain applications that, in the hands of hostile nations, could pose a threat to U.S. National security. The national security, foreign policy, and law obligation interests of the United States are protected by encryption export controls. These controls are consistent with menagerial Order (E.O.) 13026, which was issued on November 15, 1996, and the Presidential Memorandum of the same date. (Bureau of industry and Security, 2007).

DawningStreams also plans to be an international company, as offices now exist in the Netherlands and the Us. As part of the strategy, we will ensure we remain compliant by registering our stock with any indispensable division and allowing those agencies way to the processes if they feel there is a threat. We will be responsible to monitor (as best as we can) our client base and to put the proper verbiage in our contracts that illegal activities will not be tolerated. We will continue to monitor the Bis site mentioned in previous paragraphs and also sites in the European Union such as the Crypto Law website of legal expert Bert-Jaap Koops (http://rechten.uvt.nl/koops/)

DawningStreams - Technology/Intellectual asset –

The administration of organizational strategy requires a farranging estimation of the macro environment of the business. Intellectual asset (Ip) refers to the primary ideas and innovations evolved by an assosication in order to haul up its systems and processes. Creation of ideas requires large investments. This necessitates the protection of Ip. Benchmarking is the continuous process of measuring products, processes, and systems of an assosication against those that are rated best in the industry. It helps in uncovering weaknesses and flaws in the organizational systems, processes, and products. (Watson, 2003)

The study of the global research conducted by McAfee Inc. And MessageLabs Ltd. On protection threat in small businesses in the U.S. Reveals that 80 percent of small-and-medium-sized businesses (Smb) believe that an information technology (It) protection failure would be damaging in attaining their company priorities. Yet, only few are courageously making steps to fight against infringements due to reserved supply limitations from other company associated priorities. The research implies that company size plays an indispensable part in the way senior administration views security. Among the challenges that Smbs face consist of keeping recent with protection solutions and keeping costs low. Small-to-medium businesses’ behavior towards protection is very tactical and meets only immediate requirements. (unknown, 2007)

DawningStreams’ relevance to these soldiery is two-fold. We are a software company—there is an occasion for us to lose the intellectual asset by those who would download and attempt to modify the code. We have competitors who offer functionality similar to ours, however we offer an supplementary functionality the others do not. It is this ‘specialty functionality’ for which we applied for a patent the United States Patent and Trademark Office. If the patent is granted, there is less likelihood of software piracy or the loss of our Ip. Environmental scans should show us if there are other clubs trying to do this.

The functionality, which most resembles our competitors’, is the capability to share files. That brings in a distinct concern with intellectual property- the possibility person else’s Ip could be sent from one of our users to another, as this could seriously damage our reputation, as what happened with Napster. (www.napster.com).

Conclusion

References

Bilek, E. (n.d.) Compass Bankshares to be Acquired by Banco Bilbao Vizcaya Argentaria, S.A.,

Investor Relations. Retrieved from the Internet on March 31, 2007 at

http://media.corporate-ir.net/media_files/irol/77/77589/bbvarelease.pdf

Cole, Jim. Zions makes small deal, cites growing Arizona market. American Banker, 171(175), 1-1. Retrieved March 31, 2007 from Proquest Database.
Ford Motor company (2006). Ford Motor Company. Retrieved March 2007,

from the World Wide Web, Web Site: [https://ford.com]
Ford, S. (2004) Adapted from 13 Skills Managers Need to Succeed, Harvard company School

Press. Retrieved March 31, 2007 from Ebscohost Database.

Hockenberry, Todd. (2006). Ford implements advanced laser marking. Market Laser Solutions, 21(4), 6-7. Retrieved March 31, 2007, from Ebscohost database
Jacobs, P. (2005) Five Steps to victorious in times of Uncertainty. Negotiation (p.3) Retrieved

April 1, 2007 from Ebscohost Database.

McLean, J. (2006) We’re going through changes! British Journal of menagerial Management

54. Retrieved March 30, 2007 from Ebscohost Database.

Pearce, J. & Robinson, R, (2004). Strategic Management: Formulation, Implementation, and Control. [University of Phoenix practice Edition e-text]. The McGraw-Hill Companies. Retrieved March 2007, from the University of Phoenix, Resource, Mba 580-Strategies for contentious advantage policy Web Site: https://ecampus.phoenix.edu/secure/resource/resource.asp
Author Unknown, Strategic Planning, After a decade of gritty downsizing, Big Thinkers are back in corporate vogue. (2006) Retrieved from the Internet at http://www.businessweek.com/1996/35/b34901.htm

Unknown (2007) 80% of Small-to-Medium Sized Firms Fear a protection Threat. Computer protection update 8 (4). Retrieved March 30, 2007 from Ebscohost Database.
Unknown (2006) Strategic Planning, After a decade of gritty downsizing, Big Thinkers are back
in corporate vogue. Retrieved from the Internet at
http://www.businessweek.com/1996/35/b34901.htm
Us division of industry (2007), Encryption (ch.10, section 742.15). Retrieved March 27, 2007 from the Bureau of industry and protection Website at http://www.bis.doc.gov/news/2007/foreignpolicyreport/fprchap10_encryption.html
Watson, G. (2003) company Environmental Scans for Intellectual asset Strategy (PowerPoint Presentation). Retrieved March 28, 2007 from the Oklahoma State University website at http://www.okstate.edu/ceat/msetm/courses/etm5111/CourseMaterials/Etm5111Session3Part2.ppt#260,1,Business Environmental Scans for Intellectual asset Strategy

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